I often get questions on building web traffic. One of my sites has some decent traffic (70k+ uniques per month plus). I attribute this result to basic skills and a little luck.
My Experience
I picked a topic for a site years before there was a high demand for it, bought a domain with a good keyword and got a few links. Then I let the site sit out there and ripen for a long time. (How I chose the topic or niche and built that site is a story for another day.)
The demand for content on that topic grew over the course of three years and several of my pages floated towards the top of the search engine results pages (SERPs) and have stayed there ever since. Even though I didn’t get a ton of links, or even really the strongest links, I bought a great domain name, picked great keywords and got several solid links. Those are all things you can do with basic skills. The rising tide of demand was the luck part.
Knowing What Before Knowing How
I have a solid understanding of how to build web traffic. When people ask me how to do it, I usually refer them to a few resources where they can find the best expert knowledge. Each time I’ve done this I thought that I was helping people out. I can see now that, except for a few cases, I really wasn’t. That’s because people often lacked the foundation to understand the resources I sent them to.
You want traffic to come to your website from search engines. How do you do it? The body of knowledge that provides answers to that question is known as search engine optimization, or SEO. But before you can understand the answers to the question of how, you need to understand the what behind it all.
What it is that search engines do? What is it that brings strong traffic to your web pages?
I wrote this article to answer those questions and give you a foundation. Once you have a good grasp of what, how will become simple to understand. Continue Reading…